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What to do when a Google Core Update hits you.
Nothing, do nothing. Yes, that’s right, when a Google Core Update hits you, do nothing. And sometimes doing nothing is the hardest thing to do, ever. Ok, the “nothing” is the short version, the long...
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Technical SEO Workshop
Technical SEO Workshops usually takes 2 days. The target audience is junior to senior developers (frontend, backend, fullstack), technical product managers and other members of IT. The agenda depends...
View ArticleAbout Targeted List Landing Page Hashes
In my book Understanding SEO, I only touched upon the logic of list landing page hashes. More about this simple and powerful concept in this article. What is a targeted list landing page? A targeted...
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The hyper-growth customer support problem.
👆 Will make sense in a minute. Again and again in the press, even now in the mainstream press, there are reports of hyper-growth (unicorn) companies that suck at customer/partner support. They are so...
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If (Referral + Organic) < Churn, don't do Ads!
I am not a big fan of paid online ads. At best I see ads as a halfway decent accelerator, at worst a path dependency that depletes resources and in the long term kills prospective companies and...
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Why “Just tell us what to do!” never works.
I am a consultant. I am paid to solve the challenges of my clients at their request. I am considered a good one. Doing this now with my second company for 12 years, and in other setups for a few years...
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SEO: Was ist guter Content aus Google Sicht?
Was ist guter Content aus Google Sicht? -> Google hat eine Spezifikation dafür, die Human Quality Rater Guideline: /searchqualityevaluatorguidelines.pdf (Ist eine offizielle – gut ein bis zwei mal...
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Positioning for Freelancers
Some time ago for a mini conference I gave a talk about “Positioning for Freelancers”, this is the gist of it. What is Positioning? I define positioning as: All activities with the goal to anchor...
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The double sided viral referral raffle – Why and How to give away 2
Once upon a time (years ago, pre-Corona and the UK was still part of the EU) I – might it be through sheer luck or just plain boldness (I can never tell those two apart) – I became VP of Growth of a...
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Download the INP Interaction to Next Paint Whitepaper by Holger Guggi
Introduction to Interaction to Next Paint Metric: Navigating Google’s Upcoming Core Web Vitals Update Jump to the Download (PDF) Google’s March 2024 Core Web Vitals update marks a significant shift in...
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Enable your ChatGPT CustomGPTs to send Emails
Go to an Email sending service of your choice i.e.: Brevo (formerly known as SendInBlue), sign up, select free version, then verify a sender under https://app.brevo.com/senders/list so that the...
View ArticleDouglas Adams’ Rules for Technology
1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. 2. Anything that’s invented between when you’re fifteen and thirty-five...
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Was your website hit by the August Google Core Update 2024?
Do you want a data based answer? Cool, there is a custom GPT for it. https://chatgpt.com/g/g-o8TNolAHk-are-you-impacted-by-the-g-core-update-august-2024/ How to use it Go to the Google Search Console...
View ArticleDouglas Adams’ Rules for Technology: Why They Still Matter
By Franz Enzenhofer Table of Contents Introduction Who Was Douglas Adams? Douglas Adams’ Three Rules for Technology Analyzing Each Rule in Today’s Context Why These Rules Resonate Across Generations...
View ArticleSimplifying Breadcrumbs for SEO: Adapting to Google’s Latest Changes
Author: Franz Enzenhofer, SEO Specialist with extensive experience in organic growth and technical search optimization. Introduction Breadcrumbs have long been a valuable navigation and SEO element,...
View ArticleGoogle Autocomplete / Google Suggest Unofficial Full Specification
Version 1.0 – January 28, 2025 Table of Contents Scope Introduction Terms and Definitions Architecture Overview Endpoint Request Parameters Responses Implementation Guidelines Security Considerations...
View ArticleSEO Targeted Page Content, UX and Interlinking Checklist by Franz Enzenhofer
1. Overview / Goal 2. Key Requirements 2.1 Mobile-First Approach 2.2 On-Page SEO & Metadata 2.3 Above-the-Fold Content 2.4 Main Body: Content Diversity & Structure 2.5 Interlinking & CTA...
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Minimal Steps: Google Search Console API – Get a credentials.json File
Create or select a project: Go to https://console.cloud.google.com/projectcreate (for a new project) or https://console.cloud.google.com (to select an existing one). Enable the Search Console API: Go...
View ArticleIn-Depth Analysis of Generative AI / AI Content in the Google Human Quality...
Last updated: February 4, 2025 1. Introduction The January 23, 2025 edition of Google’s Search Quality Rater Guidelines explicitly references Generative AI and AI-generated content in several...
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